An MLS normally receives a public URL, not your original 360 image files. The tour remains hosted with its tour provider and the listing system stores a link to it. With Redfield360, publishing creates a stable URL in the form redfield360.com/t/property-id. Start by building and testing the tour using our guide to creating a 360 virtual tour for a property.

The MLS controls the placement. Field names, feed rules and visitor presentation differ between MLSs, broker tools and downstream listing sites. Confirm the current rule with the MLS or the person who manages your listing feed before promising a particular placement.

1. Start with a stable public tour URL

Publish the finished tour before handing it over. Open the public URL in a private browser window on both desktop and mobile, then check the start panorama, the first few hotspots and the branding. A stable URL matters because the listing may take time to update and the same link can remain in the listing when you republish corrections.

  • Use the full HTTPS URL rather than a link to a private editor.
  • Use a short plain-language caption such as “Interactive 360 virtual tour.”
  • Keep a copy of the exact link supplied to the listing team.

2. Find the virtual-tour field in the listing system

Depending on the system, the field may be called Virtual Tour, Unbranded Virtual Tour, Branded Virtual Tour, Video or something similar. A real estate agent may enter it directly, while a brokerage using an MLS feed may need to add the URL in its listing-management software first.

CRMLS, for example, documents virtual-tour fields in its listing workflow and tells users to choose whether the URL is branded or unbranded. That is an example of an MLS-specific workflow, not a rule that applies everywhere.

3. Check branded and unbranded rules before submitting

Redfield360 public tours can include a brokerage name, logo, color and optional welcome screen. That is useful for a brokerage website or a listing field that accepts branded media. If an MLS calls for an unbranded link, do not place a branded tour in that field. Check whether it supplies a separate branded field or whether the brokerage needs a compliant unbranded version before submission.

4. Check the syndicated listing, not just the entry form

Once the listing updates, open the public listing as a visitor would. The MLS, the brokerage website and each downstream platform may present an external link differently. The important test is that the link opens, leads to the intended tour and does not expose an editor or a private draft.

Zillow says third-party 3D tour links should be added through the MLS virtual-tour field. Its current guidance also notes that, where a Zillow 3D Home is present, an external tour link appears as a hyperlink in Facts & Features rather than as a second 3D experience. That is why a live listing check matters.

A practical handover for the listing team

  • Property address and MLS number, if already available.
  • The complete HTTPS public tour URL.
  • The intended field name, if the agent or MLS has confirmed it.
  • A note on whether the tour is branded or unbranded.
  • A request to test the public listing after syndication.

What this does not change

A linked 360-photo tour is a photographic walk-through. It does not create an automatic 3D model, measurements or floor plan. If the brief calls for a complete digital twin, read the factual comparison of a linked 360 tour and a Matterport-style workflow before choosing the capture approach.

Official listing guidance